Cr8tivehub
Last updated: 21 May 2026

Copyright Infringement & Takedown Policy

1. Our Position on Copyright

Cr8tivehub is a hosting and discovery platform for creative professionals. Users retain the rights to their own portfolios, profile pictures, audio, video, and other content. We do not authorise, and do not condone, the upload of content that infringes the copyright of any person.

Where we receive a valid takedown notice, we will act expeditiously to remove or disable access to the allegedly infringing content. Repeat offenders will have their accounts terminated.

2. Who Can Submit a Notice

You may submit a takedown notice if you are:

  • The owner of the copyright in the work; or
  • A person authorised in writing to act on the owner's behalf (e.g. attorney, agent, manager, record label).

If you are not the right-holder, you must be able to produce evidence of your authority on request.

3. What a Valid Notice Must Contain (ECT Act §77(2))

A notice will not be considered valid, and we will not act on it, unless it contains all of the following:

  1. Your full name, physical address, telephone number, and email address.
  2. A statement of the right allegedly infringed (i.e. which work and what right — reproduction, communication to the public, etc.).
  3. Identification of the infringing material and a clear description of its location on the Cr8tivehub platform. Provide the full URL or, for mobile-app content, the username, the content title, and a screenshot.
  4. A statement that the information in the notice is to your knowledge true and accurate.
  5. A signature (handwritten or electronic) of the complainant or authorised agent.
  6. The right-holder's identity, if not the complainant — e.g. “I act on behalf of Acme Records, the owner of the master recording.”

We may, at our discretion, request additional information (proof of ownership, proof of agency) before acting.

4. False Notices

Under section 77(7) of the ECT Act, a person who lodges a notification of infringement with wrongful intent and with the knowledge that it materially misrepresents the facts is liable for damages for any wrongful takedown. We pursue costs and damages where false notices cause harm to our users.

5. How to Submit

5.1 Online form (preferred)

A public form is available at cr8tivehub.com/copyright(this page's submission endpoint is being built; in the interim, use email below).

5.2 Email

Email to copyright@cr8tivehub.com. Use the subject line:

“ECT Act §77 Takedown Notice — [name of work]”

5.3 Post

Where electronic submission is not possible, by registered post to:

Cr8tiveHub Digital Studios (Pty) Ltd.
Attention: Copyright Agent
[Registered office address — to be inserted]
Cape Town, South Africa

6. Our Process

StepActionTarget
1Acknowledge receipt of the noticeWithin 48 hours
2Evaluate validity (does it meet section 3 above?)Within 5 business days
3Remove or disable access to the content if the notice is validAt the same time as step 2
4Notify the uploader of the takedown, with a copy of the notice (less personal contact details)At the same time as step 2
5Issue a strike against the uploader's accountAt the same time as step 4
6Receive and process counter-notice (see section 7)As applicable

We may, at our sole discretion, take content down provisionally pending evaluation where the notice on its face raises a serious concern.

7. Counter-Notice

If your content has been taken down and you believe the takedown was wrongful, you may submit a counter-notice. A counter-notice must contain:

  1. Your full name, address, telephone number, and email address.
  2. Identification of the material that was taken down, with the URL or location it previously occupied on the platform.
  3. A statement, under penalty of perjury, that you have a good-faith belief the material was taken down as a result of mistake or misidentification.
  4. Your consent to the jurisdiction of the South African courts and your acceptance of service of process from the complainant.
  5. Your signature (handwritten or electronic).

Send the counter-notice to copyright@cr8tivehub.com with the subject line “Counter-Notice — [name of work]”.

7.1 What happens after a counter-notice

  • We will forward the counter-notice to the original complainant within 7 days.
  • We will restore the content within 10 to 14 business days unless the complainant notifies us, in writing, that they have filed legal proceedings against the uploader seeking a court order to restrain the infringement.
  • The original strike will remain on the uploader's account pending the outcome of any proceedings; it will be expunged if the matter is finally determined in favour of the uploader.

8. Repeat Infringer Policy

In accordance with section 78 of the ECT Act, we maintain a repeat-infringer policy. An account is terminated when:

  • The user has accumulated three valid copyright strikes within a rolling 12-month period; or
  • The user has been the subject of a single court order finding wilful infringement on the platform; or
  • The user has, after a prior strike, attempted to re-upload identical or substantially identical infringing content.

Termination under this section is permanent. The user's content is preserved for 90 days for litigation-hold purposes, then deleted.

9. Designated Agent

Cr8tivehub's designated agent for copyright notices is:

We are not at this time a member of the Internet Service Providers' Association (ISPA). Once membership is confirmed, this section will be updated to reference the ISPA Code of Conduct and the ISPA designated-agent register.

10. Note for U.S. Right-Holders (DMCA)

Cr8tivehub is a South African platform and operates under the ECT Act §77 process described above. If you submit a notice referencing the U.S. Digital Millennium Copyright Act (17 USC §512), we will treat it as a notice under §77 of the ECT Act provided it meets the requirements in section 3 above. Our domestic process and timelines apply.

11. Disclaimer

Nothing in this policy is legal advice. If you are unsure whether to submit a notice, consult a qualified attorney. The procedure here is designed to protect both right-holders and uploaders; abuse of the process is itself unlawful.

12. Contact

Copyright takedown: copyright@cr8tivehub.com

Legal: legal@cr8tivehub.com

General support: support@cr8tivehub.com

Cr8tiveHub Digital Studios (Pty) Ltd. Registered in South Africa.